Data Collected

Without limitation, any of the following Data may be collected:

Name;

Contact information such as email addresses and telephone numbers;

Demographic information such as post code, preferences and interests;

IP address (automatically collected);

Web browser type and version (automatically collected);

Operating system (automatically collected);

Our Use of Data

Any personal Data you submit will be retained by The Generals Arms for as long as you use the Services and Systems provided on the Web Site. Data that you may submit through any communications System that we may provide may be retained for a longer period.

Unless we are obliged or permitted by law to do so, your Data will not be disclosed to third parties. This includes our affiliates and / or other companies within our group.

All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Web Site. Specifically, Data may be used by us for the following reasons:

Internal record keeping;

Improvement of our products / services;

Transmission by email of promotional materials that may be of interest to you;

Contact for market research purposes, which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Web Site.

Third Party Web Sites and Services

The Generals Arms may, from time to time, employ the services of other parties for dealing with matters that may include, but are not limited to, payment handling, delivery of purchased items, search engine facilities, advertising and marketing. The providers of such services do not have access to certain personal Data provided by Users of this Web Site. Any Data used by such parties is used only to the extent required by them to perform the services thatThe Generals Arms requests. Any use for other purposes is strictly prohibited. Furthermore, any Data that is processed by third parties must be processed within the terms of this Policy and in accordance with the Data Protection Act 1998.

Changes of Business Ownership and Control

The Generals Arms may, from time to time, expand or reduce its business and this may involve the sale of certain divisions or the transfer of control of certain divisions to other parties. Data provided by Users will, where it is relevant to any division so transferred, be transferred along with that division and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use the Data for the purposes for which it was supplied by you.

In the event that any Data submitted by Users will be transferred in such a manner, you will not be contacted in advance and informed of the changes. If contacted you will be given the choice to have your Data deleted or withheld from the new owner or controller.

Security

Data security is of great importance to The Generals Arms and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected online.

Changes to this Policy

The Generals Arms reserves the right to change this Privacy Policy as we may deem necessary from time to time or, as may be required by law. Any changes will be immediately posted on the Web Site and you are deemed to have accepted the terms of the Policy on your first use of the Web Site following the alterations.